Bluestem Communications is working with the Meyer Memorial Trust to protect and restore the Willamette River in Oregon. The Trust has a long history of working with local groups to improve the health of the Willamette River. Bluestem will work with these groups to determine some shared goals and plans for the future before embarking on a region-wide public opinion research project. Through this research, we will develop strong, values-based messaging to inspire public audiences to be engaged and active for their River. Once the messages and materials are established, we will provide campaign implementation plans, timelines and trainings for local organizations.